Week #7 SEO and PPC

In regards to the world of SEO and those whom comprise it, Professor Kelsey gives us food for thought this week in that despite the more likely scenario of using our SEO knowledge for what some may consider more "in the field" work, that there is a very real possibility that the student may move on to be something of an educator to the clients he or she might be working for. 

Beyond that, he also highlights the fact that while PPC and SEO go hand in hand, the truth is that they are two separate entities, rather than being one in the same. PPC obviously stands for Pay Per Click, whereas SEO stands for Search Engine Optimization. And as Professor Kelsey has related SEO to real estate before, he further delves into the idea in that SEO is more of an investment, like the location of a building, and PPC is more like the building itself, in terms of things like size, age, and build quality.

On a more economic hand, it would be considered wise to prioritize SEO over PPC in order to someday not depend on pay per click ads, and be able to manage mostly or solely on SEO/content. Both can be increased over time (local area development, building renovations), but SEO is far more likely to increase in value, not only more drastically, but also faster. In the end, as in weeks past, it's all about content, because content is what makes for effective SEO, and the more effective your SEO, the less dependent and necessary PPC ads become.